One Way Your Sales Process Could Leave a Bitter Aftertaste

Two purchases I made recently reminded me of an important sales dynamic.  One that even the best of sales processes can sometimes neglect. Both purchases were things I needed at some point in time.  Yet neither purchase was one I had been looking to make right then.  There were simply other more pressing matters on […]

5 Reasons to Leave Pokemon Go Out of Your Marketing Plan – At Least For Now

Especially if You Own a Retail Business

This one is for my friends in retail.  And just to be safe, for anyone who might be tempted to let fads drive your business development strategy. I’ll warn you this content may register high on snark, cynicism and verbal spiciness.  It’s that kind of post. I don’t mean to sound cooler than I really […]