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Maybe You Should Write a Manifesto

Manifestos have played a significant role in history. Most of them we don’t even know as a manifesto.  We may not even be sure of what a manifesto is. Simply put, a manifesto is a point of view, a set of beliefs, an envisioned future, along with the obstacle and...

The Subtle Treachery of Drift

Drift is a threat to any purposeful activity or pursuit. Fundamentally, drift occurs when a system experiences a shift or decline in energy, direction or both. It can happen at all levels and stations of business, work, and life. Previously successful brands can find...
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