Elizabeth’s anger and frustration were apparent. It was also justifiable. A few employees had just been discovered taking small liberties with inventory. They were using very poor judgement at best and stealing at worst. The team members worked hard and brought a lot to the business. So the gravity of the moment pulled heavily on Elizabeth, and she […]
Two purchases I made recently reminded me of an important sales dynamic. One that even the best of sales processes can sometimes neglect. Both purchases were things I needed at some point in time. Yet neither purchase was one I had been looking to make right then. There were simply other more pressing matters on […]
This one is for my friends in retail. And just to be safe, for anyone who might be tempted to let fads drive your business development strategy. I’ll warn you this content may register high on snark, cynicism and verbal spiciness. It’s that kind of post. I don’t mean to sound cooler than I really […]
The Case for Thinking Small
Taking lofty concepts and communicating them is not easy these days.
It can take me years to ponder and formulate deep ideas about leadership, spirituality and entrepreneurship. It can take like never for others to understand and agree with them.
Deep ideas are important to our world, laden with shallow soundbites.
But maybe the soundbite culture forces us to chunk our idea icebergs into small usable pieces of conceptual drips. The content can still be there, but it won’t look as majestic to others as it does in our minds.
For marketers, change agents and entrepreneurs that might be enormously useful.
Maybe sometimes it really is best to think small.